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SS 24 MEN'S TRENDS


From finding solace through refocusing on time-honored craft and humble refinement to embracing quirky flamboyance and playfulness, SS 24 is a season that attempts a much-needed course correction.

EVOLVE

We work to integrate technology and goodness–to bridge our most valuable lessons with prototypes of progress. We strive for a “betterverse” where the impact of innovation is somehow softened, in keeping with our wish to be rooted to our heritage. We also attempt to reinterpret tradition in a way that feels comfortable, soulful, and infused with necessary novelty...

The colors in Evolve could be viewed through both a futuristic or a nostalgic lens—all with a common connection to the best parts of being human. These soulful hues are equal parts engaging and innovative, a mix of nature-inspired, everyday hues and optimistic brights.

Discover more insights in the Evolve Design Aesthetic, as well as a sneak peek into the three additional Design Aesthetics that will shape and characterize the season with the below preview guide:

WATCH NOW

For a comprehensive analysis of the entire SS 24 season, watch an exclusive digital session featuring Fashion Snoops trend expert Michael Fisher, where he examines  the cultural cues and essential products and color palettes shaping the young men's to contemporary men's markets.

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