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SS25 MEN'S TRENDS DIGITAL DISCOVERY SESSION

For SS25, we advocate for a blend of the bold and the basic, where maximalism meets minimalism, and authenticity mixes with rebellion. In this complex environment, brands must embark on a journey of self-exploration.

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JUNE 20, 2024 AT 1:00PM EST

 

Design Aesthetic - Convergence: At the intersection of escalating concerns around the environment and the rapid rise of generative AI tools, lines between what is real and what is rendered begin converging to create inconceivable realities. 

Elements like amorphous silhouettes that feel rooted in undiscovered nature and perplexing textures like sticky surfaces bring a visceral, HD effect to products IRL. Natural fascination and a focus on unexplored realms like uncharted ocean depths and the evolution of biomimicry through an exploratory, yet playful lens inspires creativity in a way that is aided by boundless AI tools.

The colors in Convergence exist in a realm between the real and unreal, with unexpectedly visceral hues like Sulphur, Envy, and Jupiter illustrating a punched up statement that defies our perception of reality. Unsettling combinations of colors like Glazed Cherry and Lava reds paired with Synth and Galactic blues titillate the senses, while saturated darks like Blazed Brown, Oxblood, and Washed Black are rooted in bold contrast. 

REGISTER TO WATCH THE SS25 MEN'S TRENDS DIGITAL DISCOVERY SESSION

For a full analyisis of Convergence and the other Design Aesthetics of the  SS25 trend season, join Fashion Snoops trend expert Michael Fisher, as he examines  the cultural cues and essential products and color palettes shaping the men's market.

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